If your cash is managed properly, you will be able to sell your product successfully and support a strong growth curve for your business. The B-I Triangle and Your Ideas Rich dad said, "It is the B-I Triangle that gives shape to your ideas. It is knowledge of the B-I Triangle that allows a person to create an asset that buys other assets." Rich dad guided me in learning how to create and build many B-I Triangles. Many of these businesses failed because I was not able to put all the pieces together harmoniously. When people ask me what caused some of my businesses to fail, it was very often the fail- ure of one or more of the sectors of the B-I Triangle. Rather than become permanently discouraged as many people who fail become, rich dad encouraged me to keep practicing build- ing these triangles. Instead of calling me a failure when my first big venture failed, rich dad encouraged me to continue on and learn how to build new triangles. He said, "The more you practice building these B-I Triangles, the easier it will be for you to create assets that buy other assets. If you diligently practice, it will become easier and easier for you to make more and more money. Once you are good at taking ideas, building a B-I triangle around the idea, people will come to you and invest money with you and then it will be true for you that it does not take money to make money. People will be giving you their money to make more money for yourself and for them. Instead of spending your life working for money, you will be getting better at creating assets that make more and more money." 370 Rich Dad's Guide to Investing The B-I Triangle and the 90/10 Rule Go Hand in Hand One day while rich dad was teaching me more about the B-I Triangle, he made a comment I found interesting. He said, "There is a B-I Triangle inside each of us." Not understanding what he meant, I inquired further. Even though his explana- tion was a good one, it took me awhile to realize how true his statement was. Today whenever I find a person, a family, a business, a city, or a country that is having financial difficul- ties, to me that means one or more segments of the B-I Triangle are missing or are out of synchronicity with the other parts. When one or more parts of the B-I Triangle are not functioning, the chances are the individual or family, or coun- try, will be in the 90% that are sharing in 10% of the money available. So if you, your family or your business is struggling today, look at the model of the B-I Triangle and do an analysis of what can be changed or improved. Solving the B-I Triangle Riddle Rich dad gave me another reason to begin mastering the B- I Triangle that I thought was unique. He said, "Your dad believes in hard work as the means of making money. Once you master the art of building B-I Triangles, you will find that the less you work the more money you will make and the more valuable what you are building becomes.